Blog #6 How a non-profit uses online blogging and advertising

The American Cancer Society does a great job using blogs, social media, and online advertising, for their event The Relay for Life. The relay has its own website, but it also has options now, where users can download the smart phone ap for the Relay. They also have widgets people can post on their Facebooks that will pop up on their feed to spread the word about their event, and to help raise funds. They have made it easier to spread the word and fund-raise online through email, blogging, and social media. They also have a variety of banner ads, pop up ads, and weekly emails.