Tuesday, April 30, 2013

Blog # 5 Ineffective and Effective PR Online

I think an effective use of PR online, would be the Boston One Fund. Word about the fund spread like wild fire , after the Boston Marathon Bombings. Word was spread by the mayor and other MA officials, but the general public did most of the PR work for them. Many people re-blogged or shared the funds message and photo, to get people to donate. There are online advertisements, and many people have started to share their stories. Creating a very effective use of online PR in the Blog and Social Media world.


I think an ineffective use of PR online, would be that of Torrid the clothing store. The only ads I ever see are always small and in the corner of pages, and it does not clearly represent the message of their brand. I have also seen a lot of complaints about their prices on Blogs and Social media, which gives a negative reputation than a positive one.

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